Below is the answer and explanation for what is required to track mobile app conversions using floodlight tags?

What is required to track mobile app conversions using floodlight tags?

• A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps. ✅
  
• A floodlight tag with the activities set to collect in-app variables, available in DT files.
• A dynamic publisher pixel implemented in the floodlight tag.
• An HTML5 macro added to the floodlight tag and ad tag, and uploaded in the SDK.

Correct answer

A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps. ✅

Explanation

Before you can attribute app installs or activities back to ad impressions and clicks in apps, the partners need to work together to ensure that user-resettable device identifiers and other values are passed to both floodlight tags and the ad tags running in apps. Campaign manager uses the identifiers to uniquely identify a user and attribute app activities back to the in-app ads they viewed or clicked on.

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