What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
Below is the answer and explanation for the question what is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time âś…
 correct answer
Auctions fluctuate all the time âś…
explanation
Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.
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