Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?

What is one of the reasons why an advertiser should consider using performance planner on a monthly basis?

• A / B testing.
• Google ads are updated automatically.
• Click-through rate averages require planning.
• Auctions fluctuate all the time. ✅
  

Correct answer

Auctions fluctuate all the time. ✅

Explanation

Seasonality, fluctuating auctions, and competitors mean that Google ads campaigns should be planned and optimized on at least a monthly basis.
Using performance planner every month lets you optimize your budgets and bids so you can drive more conversions for the same investment.

Given above is the answer and explanation for the question what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?

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