Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?

What is one of the reasons why an advertiser should consider using performance planner on a monthly basis?

• A / B testing
• Google Ads are updated automatically
• Click-through rate averages require planning
• Auctions fluctuate all the time ✅

Correct Answer

Auctions fluctuate all the time ✅

Explanation

Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.
Using Performance Planner every month lets you optimize your budgets and bids so you can drive more conversions for the same investment.

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