What is Google’s programmatic buying platform?
Below is the answer and explanation for the question what is Google’s programmatic buying platform?Â
What is Google’s programmatic buying platform?
- Google ads
- YouTube
- DoubleClick bid manager âś…
- Google analytics
correct answer
DoubleClick bid manager âś…
explanation
DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in doubleclick digital marketing, Doubleclick bid manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.
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