Below is the answer and explanation for what is a valid recommendation that the performance planner can provide?

What is a valid recommendation that the performance planner can provide?

• Create alternative versions of best performing ad variations
• Apply specific bid adjustments to device and location targeting
• Add a themed group of negative keywords
• Set a specific target CPA (cost-per-acquisition) ✅

Correct Answer

Set a specific target CPA (cost-per-acquisition) ✅

Explanation

Once you use performance planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods, the tool will provide one of the recommendations below.
1. Search Target CPA or Target return on ad spend (ROAS) campaigns
2. Search Manual cost-per-click (CPC) or Enhanced CPC campaigns
3. Search Maximize Clicks or Maximize Conversions campaigns

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.