Below is the answer and explanation for what floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

What floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

• Custom 1×1 pixel that fires when the product or service page loads.
• Custom floodlight variable that captures the product or service ID. ✅
  
• Dynamic floodlight tag that sources product or service IDs.
• Sales floodlight tags that capture revenue.

Correct answer

Custom floodlight variable that captures the product or service ID. ✅

Explanation

Build audience lists based upon specific custom floodlight variables (such as a premium hotel room booking) and use display ads to up sell new product ranges and promotions. You can use custom floodlight variables from your activity data transfer files across multiple activities to select the appropriate cookies to add to a list.

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