Below is the answer and explanation for what attribution model uses floodlight data from both attributed and non-attributed conversions?

What attribution model uses floodlight data from both attributed and non-attributed conversions?

• Data-driven model. ✅
  
• First Interaction model.
• Linear model.
• Time decay model.

Correct answer

Data-driven model. ✅

Explanation 1

Data driven attribution uses all available path data (from your floodlight configuration) —including data from both converting and non-converting users—to understand how the presence of particular marketing touchpoints impact your users’ probability of conversion.

Explanation 2

If you’re new to attribution, we recommend using data-driven models. Since they’re based on consumer behavior, you’ll benefit from attribution reporting without studying the default algorithms or investing in user research.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.