Below is the answer and explanation for the question what attribution model assigns all credit to the last click on a paid search ad before a conversion?

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

• Data-Driven
• Position-based
• First interaction
• Last paid search interaction ✅

correct answer

Last paid search interaction ✅

Explanation

Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.

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