What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses
Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps?
What are two reasons advertisers should consider engagement when marketing apps?
- Apps can be accidentally uninstalled.
- Users who haven’t yet downloaded an app might need extra incentive.
- A significant percentage of app users churn after three months. âś…
- Some users download apps and then forget about them. âś…
Correct answer
- A significant percentage of app users churn after three months. âś…
- Some users download apps and then forget about them. âś…
Explanation
54% is the user engagement when an app is downloaded from an ad rather than downloaded organically. 3 out of 4 users forgot it was on their phone. According to eMarketer, 84% of app users churn within three months.
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Source : justfreetools.com
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