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What are two main reasons to use personalization?

Below is the answer and explanation for what are two main reasons to use personalization?

What are two main reasons to use personalization?

  • To convert leads into customers and to progress users to the next stage in their buyer’s journey.
  • To drive engagement and communicate specifics. ✅
  • To convert leads into customers and drive engagement.
  • To progress users to the next stage in their buyer’s journey and communicate specifics.

Correct answer

To drive engagement and communicate specifics. ✅

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Learn more about HubSpot contextual marketing certification exam: https://academy.hubspot.com/courses/contextual-marketing

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