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What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy?

What are two compelling reasons to include an app as part of a marketing strategy?

  • Apps require minimal maintenance.
  • Apps deliver better brand awareness than websites.
  • App downloads are growing year over year. âś…
  • While on mobile devices, users spend the majority of time in apps. âś…

Correct answer

  • App downloads are growing year over year. âś…
  • While on mobile devices, users spend the majority of time in apps. âś…

Explanation

As the number of mobile users grows each year, connecting with consumers on mobile web and apps is a big opportunity for businesses. The average US adult spends an average of almost three hours every day using their smartphone, according to eMarketer. Because of these compelling reasons, apps included as a part of marketing strategy.

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