Below is the answer and explanation for what are the three main factors that determine ad quality?

What are the three main factors that determine ad quality?

• Expected click through rate, ad formats, and ad relevance
• Expected click through rate, max CPC bid, and landing page experience.
• Max CPC bid, landing page experience, and ad relevance.
• Expected click through rate, landing page experience, and ad relevance. ✅
  

Correct answer

Expected click through rate, landing page experience, and ad relevance. ✅

Explanation

The three main factors that determine ad quality are

• Expected click through rate: This is the prediction of how often an ad will be clicked on when it’s shown.
• Landing page experience: Users want ad landing pages that help them find what they’re looking for. A highly relevant landing page yields a higher score.
• Ad relevance: Ad relevance is a measure of how well an ad matches what the user is searching for, and helps to make sure that only useful ads are shown

• Third chapter: Understand the Google ads auction
• Sub-Chapter: What is the Google ads auction?

Given above is the answer and explanation for the question what are the three main factors that determine ad quality?

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