Definition:

Website Traffic confers to the number of users and visits a Website

Information:

Website Traffic used to be considered as a crucial element for calculating achievement on the Web. This speculation fulfilled the absence of other corporate majors to describe the .com phenomena. Now the considerable amount of emphasis has been reverted to profitability, and Website Traffic is only a part of the equation.

Website Traffic x Conversion = Results

Website Traffic is still essential, as you cannot have conversions without users, but its importance has significantly decreased as a singular major.

Helpful Articles to Understand:

The Need for Web Site Traffic Analysis
ClickZ (April 26, 2001)

Web Site Traffic Analysis Untangled
ClickZ (May 10, 2001)

Capturing Value From Web Traffic
ClickZ (December 8, 2000)

Related Terms:

impression, page view, unique visitors

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary