Below is the answer and explanation for Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within app campaigns?

Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within app campaigns?

• A daily budget should be at least 5 times the tCPA.
• A daily budget should be at least 25 times the tCPI.
• A daily budget should be at least 50 times the tCPI. ✅
  
• A daily budget should be at least 10 times the tCPA. ✅
  

Correct answer

• A daily budget should be at least 50 times the tCPI. ✅
  
• A daily budget should be at least 10 times the tCPA. ✅

Explanation

A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100. A daily budget should be at least 10 times the target CPA. So, if your target CPA is $20, set a budget that’s at least $200.

The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads app certification: Skillshop Google Ads Apps Certification.