Vertical Banner
Definition:
A vertical banner refers to a banner ad that measures 120 pixels wide and 240 pixels high.
Information:
Under the guidelines provided by the IAB, a vertical banner confers to a banner ad covering dimensions 120×240. Typically, several other banner ad sizes are also vertical such as skyscraper ads. They are essentially a lot greater than being broad, though they have a unique name.
Web pages frequently administer vertical banners in the right or left margins of a Web page.
In certain sponsorships, these are seldom “accumulated” vertically to propagate a consolidated effect.
Sites:
IAB Standards: Ad Unit Guidelines
Related Terms:
Banner Ad, Banner Exchange, Banner Blindness, rectangle ad, skyscraper ad
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary.
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