Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account?

Using the performance planner on a monthly basis allows you to optimize which two aspects of an account?

• Keywords
• Ad extensions
• Ads
• Bids ✅
• Budgets ✅

Correct Answer

• Bids ✅
• Budgets ✅

Explanation

Performance planner determines the optimal bids and average daily budget allocations across all of your campaigns to help increase the number of conversions you can achieve for any future spend scenario.
By planning your Google ads budgets in advance, you can:
1. Understand the future spend potential of current Google ads campaigns to help drive budget decisions.
2. Take advantage of seasonality to capture incremental opportunities.
3. Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized.
4. Find new opportunities to grow your sales volumes with Google ads.

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