TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
Below is the answer and explanation for the question trueView in-stream and trueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
TrueView in-stream and trueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
- TrueView discovery
- TrueView for action
- TrueView for reach
- TrueView in-stream ✅
Correct Answer
TrueView in-stream ✅
Explanation
TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions.
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