Below is the answer and explanation for the question Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

• Location targeting is not decided by machine learning.
• Machine learning will choose an ad schedule for campaigns without her input.
• Machine learning will choose the keywords used to serve her ads to users.
• Machine learning helps her set the appropriate bid for each and every auction.  ✅

correct answer

Machine learning helps her set the appropriate bid for each and every auction.  ✅

explanation

Trina should prefer automated bidding. Because machine learning can help her set the appropriate bid for each and every auction.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This takes much of the heavy lifting and guesswork out of setting bids, so you can meet your performance goals more efficiently and accurately.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.