Below is the answer and explanation for Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding?

Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding?

• Location targeting is not decided by machine learning.
• Machine learning will choose an ad schedule for campaigns without her input.
• Machine learning will choose the keywords used to serve her ads to users.
• Machine learning helps her set the appropriate bid for each and every auction. ✅

Correct answer

Machine learning helps her set the appropriate bid for each and every auction. ✅

Explanation

Trina should prefer automated bidding. Because machine learning can help her set the appropriate bid for each and every auction.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This takes much of the heavy lifting and guesswork out of setting bids, so you can meet your performance goals more efficiently and accurately.

Given above is the answer and explanation for the question Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop