To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
Below is the answer and explanation for the question to more fully capture mobile’s contribution to a sale, advertisers need to consider what?
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
- Customer intent
- Just the last click
- The first and last click
- More than just the last click âś…
correct answer
More than just the last click âś…
Explanation
The path to conversion on mobile is different from desktops and tablets in every way but intent — mobile has different functionality, context, even screen size. And the full value of mobile goes beyond the last click. Traditional digital key performance indicators (KPIs) like cost per acquisition (CPA) and return on ad spend (ROAS) can’t fully capture mobile’s impact on the customer journey. Marketers need to consider everything.
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