Below is the answer and explanation for Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to 34.

Which targeting option should Thelma select to achieve her marketing goal?

• In-Market audiences
• Custom affinity audiences
• Affinity audiences
• Demographic targeting ✅

Correct Answer

Demographic targeting ✅

Explanation

Thelma is creating a display campaign to reach parents between the ages of 25 to 34. Demographic targeting option will help Thelma to achieve her marketing goal.
Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.

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