Below is the answer and explanation for the insights tab in reporting shows the view performance against which three goals?

The insights tab in reporting shows the view performance against which three goals?

• Cost per activity (CPA). ✅
  
• Click rate. ✅
  
• Viewable CPM.
• Conversions per impression. ✅
  

Correct answer

• Cost per activity (CPA). ✅
  
• Click rate. ✅
  
• Conversions per impression. ✅
  

Explanation

He insights tab enables media planners to better understand the performance of campaigns at a glance and uncover important information that can be used to improve future campaigns. Insights provides visualizations of data in the form of graphs, tables, and pie charts to enable you to quickly analyze interactions according to a variety of goals. By default, the Insights tab displays the campaign with the highest volume over the last 30 days, with the goal set to click rate. If you select different filters, dates, or goals, the page will automatically refresh to show you data based on your selections. The following goals are available:

• Click rate.
• Cost per click (CPC).
• Conversions per impression: Total conversions / impressions. Select one or more floodlight activities for which to display data..
• Conversions per click: Total conversions / clicks. Select one or more floodlight activities for which to display data.
• Cost per activity (CPA).
• Rich Media interaction rate: Percentage of rich media interactive impressions out of rich media impressions..
• Rich media click rate.
• Video completion rate: video completions / video plays.

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