Below is the answer and explanation for the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

The customer journey has become more complex, requiring a dedicated bidding strategy.

Google’s solution is automated bidding. How can automated bidding benefit advertisers?

• Allows advertisers to bid only for clicks from a specific group.
• Guarantees reduced conversion costs for advertisers.
• Allows advertisers to serve ads only at specific times.
• Is auction-specific to increase the chance for conversion. ✅
• Uses machine learning to set bids, which saves time. ✅

Correct Answer

Is auction-specific to increase the chance for conversion. ✅

Uses machine learning to set bids, which saves time. ✅

Explanation

Automated bidding allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

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