Text Ad
Definition:
A text ad refers to an ad utilizing text-based hyperlinks.
Information:
Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents.
Affiliate marketing is an aspect where text ads have prospered. A lot of advertisers have started to realize the underlying potential of the text. Google has created a stir through its advertising options that produce a “click-through rate 4 to 5 times greater than the industry pattern for banner ads.”
Text-based ads lack some of the features that a graphical ad possesses, though they have some great benefits of their own. These ads are capable of downloading files immediately without being influenced by any ad blocking software.
Related Terms:
Helpful Articles to Understand Text-Ad:
Less is More: ASCII Might Trump Rich Media
EContent (May 2002)
Thinking Small Reaps Big Rewards
Guardian Unlimited (December 13, 2001)
Designing Web Ads Using Click-Through Data
useit.com (September 2, 2001)
Eyetracking Study of Web Readers
useit.com (May 14, 2000)
Google Launches Self-Service Advertising Program
Google (October 23, 2000)
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary
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