The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...
The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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