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VTR in emerging markets

View through rate (VTR)

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article


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