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Introduction to Google Analytics 4

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article

Google Analytics 4/GA4 attribution guide: The latest updates on the transition

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article