Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article →
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad ...
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction ...
Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction Read article →
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and ...
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and Read article →
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article →
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What ...
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What Read article →
Below is the answer and explanation for when creating an email template in hubspot sales, how would you add a description of the topics the meeting was supposed to cover? (“the trouble you’ve been having with user ...
Below is the answer and explanation for when creating an email template in hubspot sales, how would you add a description of the topics the meeting was supposed to cover? (“the trouble you’ve been having with user Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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