Categories

user behavior analysis

Bot/bots – what is it?

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which ...

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which Read article

Consent Management Platform (CMP) – what is it?

In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...

In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article

Install hijacking

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article

Click hijacking

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article

DAU – what is metric Daily Active Users and how is it calculated?

Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction ...

Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction Read article

MAU – what is metric Monthly Active Users and how is it calculated?

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article

ARPU – what is a metric average revenue per user used for and how is it calculated?

The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What ...

The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What Read article