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ATT – App Tracking Transparency – what is it?

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow ...

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

Comparing Data Privacy Laws and Frameworks: An Examination of GDPR, CCPA, TCF 2.0, CPRA, VCDPA, CPA, CTDPA, and UCPA

Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General ...

Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General Read article