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targeted audience

Real-time bidding (RTB) – what is real-time bidding and what is it used for?

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article

What step should be taken to view performance data for targeted audience segments?

Below is the answer and explanation for what step should be taken to view performance data for targeted audience segments? What step should be taken to view performance data for targeted audience segments? Generate an audience performance ...

Below is the answer and explanation for what step should be taken to view performance data for targeted audience segments? What step should be taken to view performance data for targeted audience segments? Generate an audience performance Read article