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Target audience

Conversion rate (CVR) – what is conversion rate and how is CVR calculated (exact formula)?

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article

Preferred deals – what is it?

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article

Supply-side platform (SSP) – what is supply-side platform and what is it used for?

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article

Why is user-generated content (UGC) so important? Choose all that apply.

Below is the answer and explanation for why is user-generated content (UGC) so important? Choose all that apply. Why is user-generated content (UGC) so important? Choose all that apply. UGC helps brands understand their target audience. ✅ ...

Below is the answer and explanation for why is user-generated content (UGC) so important? Choose all that apply. Why is user-generated content (UGC) so important? Choose all that apply. UGC helps brands understand their target audience. ✅ Read article

‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

Below is the answer and explanation for 'because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of? ‘Because online attention spans ...

Below is the answer and explanation for 'because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of? ‘Because online attention spans Read article

Which are the first steps you should consider when constructing an online business strategy?

Below is the answer and explanation for which are the first steps you should consider when constructing an online business strategy? Which are the first steps you should consider when constructing an online business strategy? Understand the ...

Below is the answer and explanation for which are the first steps you should consider when constructing an online business strategy? Which are the first steps you should consider when constructing an online business strategy? Understand the Read article

Which of the following can be used to target an audience when using some social media ads?

Below is the answer and explanation for which of the following can be used to target an audience when using some social media ads? Which of the following can be used to target an audience when using ...

Below is the answer and explanation for which of the following can be used to target an audience when using some social media ads? Which of the following can be used to target an audience when using Read article

Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

Below is the answer and explanation for fill in the blank: to build trust with your target audience, you need to align with the way they. Fill in the blank: to build trust with your target audience, ...

Below is the answer and explanation for fill in the blank: to build trust with your target audience, you need to align with the way they. Fill in the blank: to build trust with your target audience, Read article

Search Retargeting

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article