Categories

Supply Side Platforms

Video ad network – what is it?

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Ads.txt – what it is used for?

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article

App-ads.txt – what is it and what is it used for?

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Real-time bidding (RTB) – what is real-time bidding and what is it used for?

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article

Demand-side platform (DSP) – what is demand-side platform platform and what is it used for?

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article

Supply-side platform (SSP) – what is supply-side platform and what is it used for?

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article