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split testing

Conversion rate (CVR) – what is conversion rate and how is CVR calculated (exact formula)?

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article

Continuous Integration – Cure for Human Error in Deployment

Continuous integration is a necessary development tool. Thanks to automation and standardization, it helps to effectively prevent errors when deploying applications into operation. Also, you should not miss the previous ...

Continuous integration is a necessary development tool. Thanks to automation and standardization, it helps to effectively prevent errors when deploying applications into operation. Also, you should not miss the previous Read article

Quality management and software testing in web integration

This article describes the basic concepts of “Quality assurance“ testing and their goals, and considers various types of testing. The rapid development of information technology today has resulted in ever ...

This article describes the basic concepts of “Quality assurance“ testing and their goals, and considers various types of testing. The rapid development of information technology today has resulted in ever Read article

True or false? A/B or split testing is the only way to validate your hypothesis.

Below is the answer and explanation for true or false? A/B or split testing is the only way to validate your hypothesis. True or false? A/B or split testing is the only way to validate your hypothesis. ...

Below is the answer and explanation for true or false? A/B or split testing is the only way to validate your hypothesis. True or false? A/B or split testing is the only way to validate your hypothesis. Read article