The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...
The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
When deciding on possible activities on social networks, there are several ways to verify that your target customers are using social networking. Also, you should not miss the previous part ...
When deciding on possible activities on social networks, there are several ways to verify that your target customers are using social networking. Also, you should not miss the previous part Read article →
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the ...
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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