The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...
The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
When deciding on possible activities on social networks, there are several ways to verify that your target customers are using social networking. Also, you should not miss the previous part ...
When deciding on possible activities on social networks, there are several ways to verify that your target customers are using social networking. Also, you should not miss the previous part Read article →
The second part of the article on the advantages of social networks in B2B communication focuses on the integration of this communication channel into the processes of an organization and ...
The second part of the article on the advantages of social networks in B2B communication focuses on the integration of this communication channel into the processes of an organization and Read article →
Social media is a standard communication channel for most of the companies from the B2C market. However, B2B companies have held some reservations in regard to involving social media in ...
Social media is a standard communication channel for most of the companies from the B2C market. However, B2B companies have held some reservations in regard to involving social media in Read article →
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the ...
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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