Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a ...
Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a Read article →
Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when ...
Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when Read article →
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing ...
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing Read article →
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display ...
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display Read article →
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy ...
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy Read article →
Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal? Adam has ...
Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal? Adam has Read article →
Below is the answer and explanation for Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing ...
Below is the answer and explanation for Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing Read article →
Below is the answer and explanation for which targeting option is best for achieving brand awareness? Which targeting option is best for achieving brand awareness? Custom Intent In-market Remarketing Affinity ✅ Correct Answer Affinity ✅ Explanation With ...
Below is the answer and explanation for which targeting option is best for achieving brand awareness? Which targeting option is best for achieving brand awareness? Custom Intent In-market Remarketing Affinity ✅ Correct Answer Affinity ✅ Explanation With Read article →
Below is the answer and explanation for Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a dynamic remarketing campaign? ...
Below is the answer and explanation for Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a dynamic remarketing campaign? Read article →
Below is the answer and explanation for what two types of remarketing can be used on Google display ads? What two types of remarketing can be used on Google display ads? Custom remarketing Email remarketing Dynamic remarketing ...
Below is the answer and explanation for what two types of remarketing can be used on Google display ads? What two types of remarketing can be used on Google display ads? Custom remarketing Email remarketing Dynamic remarketing Read article →
Below is the answer and explanation for you choose influence consideration as your marketing objective and the similar audiences targeting option for a Google display ad campaign. In Google display ad campaigns, what are similar audiences built ...
Below is the answer and explanation for you choose influence consideration as your marketing objective and the similar audiences targeting option for a Google display ad campaign. In Google display ad campaigns, what are similar audiences built Read article →
Below is the answer and explanation for which two are available in Google ads? Which two are available in Google ads? Company targeting, which allows you to serve ads to the people who work for a specific ...
Below is the answer and explanation for which two are available in Google ads? Which two are available in Google ads? Company targeting, which allows you to serve ads to the people who work for a specific Read article →
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses ...
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses Read article →
Below is the answer and explanation for a small business uses Google display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google display ads connects with these valuable ...
Below is the answer and explanation for a small business uses Google display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google display ads connects with these valuable Read article →
Below is the answer and explanation for you’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use? You’d like to show your ads to users searching for custom t-shirts. ...
Below is the answer and explanation for you’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use? You’d like to show your ads to users searching for custom t-shirts. Read article →
Below is the answer and explanation for Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? Felix ...
Below is the answer and explanation for Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? Felix Read article →
Below is the answer and explanation for when a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? When a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? ...
Below is the answer and explanation for when a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? When a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? Read article →
Below is the answer and explanation for Gavin is creating a Google display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his ...
Below is the answer and explanation for Gavin is creating a Google display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his Read article →
Below is the answer and explanation for Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like ...
Below is the answer and explanation for Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like Read article →
Below is the answer and explanation for Viktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend ...
Below is the answer and explanation for Viktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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