Categories

SEO tools

301 vs 302 redirects in WordPress – best practices explained

Are you wondering what the difference is between 302 and 301 redirects? Redirects are important for providing a great user experience and helping search engines understand your site better. 302 ...

Are you wondering what the difference is between 302 and 301 redirects? Redirects are important for providing a great user experience and helping search engines understand your site better. 302 Read article

A/B testing – what is it?

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article

Conversion rate (CVR) – what is conversion rate and how is CVR calculated (exact formula)?

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

SEO hacks and tips: How to use AI for rating and getting recommendations for your created content

SEO hack - use AI like a human Google quality rater. Use this script to perform an E-E-A-T / YMYL check on your content. Go to Google Sheets, select EXTENSIONS ...

SEO hack - use AI like a human Google quality rater. Use this script to perform an E-E-A-T / YMYL check on your content. Go to Google Sheets, select EXTENSIONS Read article