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SEO performance

Perex/lead paragraph – what is it?

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article

CTR – what is click through rate and how is it calculated?

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

Below is the answer and explanation for with more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements ...

Below is the answer and explanation for with more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements Read article

To improve your website’s SEO performance, when should you consider updating your SEO plan?

Below is the answer and explanation for to improve your website’s SEO performance, when should you consider updating your SEO plan? To improve your website’s SEO performance, when should you consider updating your SEO plan? When you write ...

Below is the answer and explanation for to improve your website’s SEO performance, when should you consider updating your SEO plan? To improve your website’s SEO performance, when should you consider updating your SEO plan? When you write Read article

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Below is the answer and explanation for gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Gaining backlinks to your ...

Below is the answer and explanation for gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Gaining backlinks to your Read article