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SEO Best Practices

301 vs 302 redirects in WordPress – best practices explained

Are you wondering what the difference is between 302 and 301 redirects? Redirects are important for providing a great user experience and helping search engines understand your site better. 302 ...

Are you wondering what the difference is between 302 and 301 redirects? Redirects are important for providing a great user experience and helping search engines understand your site better. 302 Read article

A/B testing – what is it?

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article