(SaaS) company

Active user

An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and ...

An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and Read article →

Imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems there is some confusion around who their audience is and what would be the best elements to include on their redesign. Based on the scenario above, how would you break up the quote?

Below is the answer and explanation for imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and ...

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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