Return on Investment (ROI) is a financial metric used to evaluate the profitability or efficiency of an investment. It measures the return (profit or loss) relative to the cost of ...
Return on Investment (ROI) is a financial metric used to evaluate the profitability or efficiency of an investment. It measures the return (profit or loss) relative to the cost of Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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