Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Below is the answer and explanation for which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? choose all that apply. Which of the following social ...
Below is the answer and explanation for which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? choose all that apply. Which of the following social Read article →
Below is the answer and explanation for which KPI is most likely to be a vanity metric? Which KPI is most likely to be a vanity metric? Reach. ✅ Engagement. Return on investment (ROI). Retention and loyalty. ...
Below is the answer and explanation for which KPI is most likely to be a vanity metric? Which KPI is most likely to be a vanity metric? Reach. ✅ Engagement. Return on investment (ROI). Retention and loyalty. Read article →
Below is the answer and explanation for true or false? when measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it ...
Below is the answer and explanation for true or false? when measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it Read article →
Below is the answer and explanation for why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy? Why do you need to use leading indicators of revenue success ...
Below is the answer and explanation for why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy? Why do you need to use leading indicators of revenue success Read article →
Below is the answer and explanation for which one of the below choices is not a reason you should be measuring your social media ROI? Which one of the below choices is not a reason you should ...
Below is the answer and explanation for which one of the below choices is not a reason you should be measuring your social media ROI? Which one of the below choices is not a reason you should Read article →
Below is the answer and explanation for what metrics are most important during the transform phase? What metrics are most important during the transform phase? Time to complete key tasks, time spent connecting with customers and making ...
Below is the answer and explanation for what metrics are most important during the transform phase? What metrics are most important during the transform phase? Time to complete key tasks, time spent connecting with customers and making Read article →
Below is the answer and explanation for explanation for what metrics are most important during the align phase? What metrics are most important during the align phase? Time to complete key tasks, time spent connecting with customers ...
Below is the answer and explanation for explanation for what metrics are most important during the align phase? What metrics are most important during the align phase? Time to complete key tasks, time spent connecting with customers Read article →
Below is the answer and explanation for which KPI is most likely to be a vanity metric? Which KPI is most likely to be a vanity metric? Reach. ✅ Engagement. Return on Investment (ROI). Retention and loyalty. ...
Below is the answer and explanation for which KPI is most likely to be a vanity metric? Which KPI is most likely to be a vanity metric? Reach. ✅ Engagement. Return on Investment (ROI). Retention and loyalty. Read article →
Below is the answer and explanation for what metrics are most important during the enable phase? What metrics are most important during the enable phase? ROI, profitability, and year-over-year growth. Customer retention, rep productivity, and employee happiness. ...
Below is the answer and explanation for what metrics are most important during the enable phase? What metrics are most important during the enable phase? ROI, profitability, and year-over-year growth. Customer retention, rep productivity, and employee happiness. Read article →
Below is the answer and explanation for fill in the blank: you had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on ...
Below is the answer and explanation for fill in the blank: you had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on Read article →
Below is the answer and explanation for what type of paid social will give you the possibility to measure ROI? What type of paid social will give you the possibility to measure ROI? Boost your content so ...
Below is the answer and explanation for what type of paid social will give you the possibility to measure ROI? What type of paid social will give you the possibility to measure ROI? Boost your content so Read article →
Below is the answer and explanation for which of these KPIs demonstrate social media ROI? Choose all that apply. Which of these KPIs demonstrate social media ROI? Choose all that apply. Direct sales revenue from social media, ...
Below is the answer and explanation for which of these KPIs demonstrate social media ROI? Choose all that apply. Which of these KPIs demonstrate social media ROI? Choose all that apply. Direct sales revenue from social media, Read article →
Below is the answer and explanation for what’s the best way to have your business’ story remembered and shared? What’s the best way to have your business’ story remembered and shared? Explain your history in detail. Show ...
Below is the answer and explanation for what’s the best way to have your business’ story remembered and shared? What’s the best way to have your business’ story remembered and shared? Explain your history in detail. Show Read article →
Below is the answer and explanation for what is one way that performance planner helps businesses increase sales? What is one way that performance planner helps businesses increase sales? By choosing ad types that your target demographic ...
Below is the answer and explanation for what is one way that performance planner helps businesses increase sales? What is one way that performance planner helps businesses increase sales? By choosing ad types that your target demographic Read article →
Below is the answer and explanation for you want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more ...
Below is the answer and explanation for you want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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