A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Below is the answer and explanation for the question Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions ...
Below is the answer and explanation for the question Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions Read article →
Below is the answer and explanation for which metric best helps you convey the value of your advertising strategy? Which metric best helps you convey the value of your advertising strategy? CPC. Reach. CPM. ROAS. ✅ Correct ...
Below is the answer and explanation for which metric best helps you convey the value of your advertising strategy? Which metric best helps you convey the value of your advertising strategy? CPC. Reach. CPM. ROAS. ✅ Correct Read article →
Below is the answer and explanation for based on the data below, what is the return on ad spend (ROAS) for the campaign? Based on the data below, what is the return on ad spend (ROAS) for ...
Below is the answer and explanation for based on the data below, what is the return on ad spend (ROAS) for the campaign? Based on the data below, what is the return on ad spend (ROAS) for Read article →
Below is the answer and explanation for based on the data below, what is the return on ad spend (ROAS) for the campaign? Based on the data below, what is the return on ad spend (ROAS) for ...
Below is the answer and explanation for based on the data below, what is the return on ad spend (ROAS) for the campaign? Based on the data below, what is the return on ad spend (ROAS) for Read article →
Below is the answer and explanation for Hank wants to use a “maximize conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? Hank wants to use a “maximize conversions” ...
Below is the answer and explanation for Hank wants to use a “maximize conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? Hank wants to use a “maximize conversions” Read article →
Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your ...
Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your Read article →
Below is the answer and explanation for which type of automated bidding strategy is Target return on ad spend (ROAS)? Which type of automated bidding strategy is Target return on ad spend (ROAS)? Consideration-focused bidding Conversion-focused bidding ...
Below is the answer and explanation for which type of automated bidding strategy is Target return on ad spend (ROAS)? Which type of automated bidding strategy is Target return on ad spend (ROAS)? Consideration-focused bidding Conversion-focused bidding Read article →
Below is the answer and explanation for which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices Which is the best bidding option for an advertiser who wants to ...
Below is the answer and explanation for which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices Which is the best bidding option for an advertiser who wants to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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