An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article →
Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher? What step should be taken to track and secure a programmatic deal with a publisher? ...
Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher? What step should be taken to track and secure a programmatic deal with a publisher? Read article →
Below is the answer and explanation for what field type is used for data pass targeting in a dynamic profile? What field type is used for data pass targeting in a dynamic profile? Campaign manager site ID. ...
Below is the answer and explanation for what field type is used for data pass targeting in a dynamic profile? What field type is used for data pass targeting in a dynamic profile? Campaign manager site ID. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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