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programmatic guaranteed

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

Below is the answer and explanation for what step should be taken to configure a programmatic guaranteed deal once negotiations are complete? What step should be taken to configure a programmatic guaranteed deal once negotiations are complete? ...

Below is the answer and explanation for what step should be taken to configure a programmatic guaranteed deal once negotiations are complete? What step should be taken to configure a programmatic guaranteed deal once negotiations are complete? Read article

What is the difference between Programmatic Guaranteed deals and preferred deals?

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. ...

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Read article