Categories

Potential visitors

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?

Below is the answer and explanation for Sarah’s autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to ...

Below is the answer and explanation for Sarah’s autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to Read article

Search Retargeting

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article

Unique Visitors

Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites ...

Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites Read article