In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook ...
In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook Read article →
Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? ...
Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? Read article →
Below is the answer and explanation for true or false? every customer has to have a fantastic experience in order for your company’s flywheel to accelerate. True or false? every customer has to have a fantastic experience ...
Below is the answer and explanation for true or false? every customer has to have a fantastic experience in order for your company’s flywheel to accelerate. True or false? every customer has to have a fantastic experience Read article →
Below is the answer and explanation for what is a tech stack? What is a tech stack? A cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise. A series of rules that allow for an ...
Below is the answer and explanation for what is a tech stack? What is a tech stack? A cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise. A series of rules that allow for an Read article →
Below is the answer and explanation for true or false? some potential customers won’t buy because they don’t know how to fire their old solution. True or false? some potential customers won’t buy because they don’t know ...
Below is the answer and explanation for true or false? some potential customers won’t buy because they don’t know how to fire their old solution. True or false? some potential customers won’t buy because they don’t know Read article →
Below is the answer and explanation for what is the benefit of including ad extensions in your search ads? What is the benefit of including ad extensions in your search ads? Take up more space in the ...
Below is the answer and explanation for what is the benefit of including ad extensions in your search ads? What is the benefit of including ad extensions in your search ads? Take up more space in the Read article →
Below is the answer and explanation for Google search console “crawl” reports let you monitor? Google search console “crawl” reports let you monitor? If potential customers can access your web pages. If Google can view your web ...
Below is the answer and explanation for Google search console “crawl” reports let you monitor? Google search console “crawl” reports let you monitor? If potential customers can access your web pages. If Google can view your web Read article →
Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)? Which of the following is a benefit of search engine marketing (SEM)? Reach out to potential customers actively ...
Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)? Which of the following is a benefit of search engine marketing (SEM)? Reach out to potential customers actively Read article →
Below is the answer and explanation for why is optimising customer touchpoints online beneficial for businesses? Why is optimising customer touch points online beneficial for businesses? It allows brands to add pop-up ads at every point of ...
Below is the answer and explanation for why is optimising customer touchpoints online beneficial for businesses? Why is optimising customer touch points online beneficial for businesses? It allows brands to add pop-up ads at every point of Read article →
Below is the answer and explanation for why is it important to make sure the people buying your product are happy? Why is it important to make sure the people buying your product are happy? Happy customers ...
Below is the answer and explanation for why is it important to make sure the people buying your product are happy? Why is it important to make sure the people buying your product are happy? Happy customers Read article →
Below is the answer and explanation for what’s the primary benefit of using structured snippet extensions in your ads? What’s the primary benefit of using structured snippet extensions in your ads? Lets you show your business address, ...
Below is the answer and explanation for what’s the primary benefit of using structured snippet extensions in your ads? What’s the primary benefit of using structured snippet extensions in your ads? Lets you show your business address, Read article →
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. ...
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. Read article →
Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of ...
Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of Read article →
Below is the answer and explanation for when creating an ad, how does Greg know what it will look like to his potential customers? When creating an ad, how does Greg know what it will look like ...
Below is the answer and explanation for when creating an ad, how does Greg know what it will look like to his potential customers? When creating an ad, how does Greg know what it will look like Read article →
Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” ...
Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” Read article →
Below is the answer and explanation for Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google search campaign and chose website traffic as his campaign marketing goal. Which outcome is ...
Below is the answer and explanation for Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google search campaign and chose website traffic as his campaign marketing goal. Which outcome is Read article →
Below is the answer and explanation for Ginger’s working on creating her first Google search ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should ...
Below is the answer and explanation for Ginger’s working on creating her first Google search ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should Read article →
Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for ...
Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for Read article →
Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: ...
Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: Read article →
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of ...
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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