Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article →
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
Below is the answer and explanation for how can you avoid confusing or frightening your visitors when creating contextual marketing? How can you avoid confusing or frightening your visitors when creating contextual marketing? Don’t surprise your visitors ...
Below is the answer and explanation for how can you avoid confusing or frightening your visitors when creating contextual marketing? How can you avoid confusing or frightening your visitors when creating contextual marketing? Don’t surprise your visitors Read article →
Below is the answer and explanation for Sam, your boss at abc marketing agency, wants users to feel more connected to your company. Sam suggests: “add a personalization token to the home page that says ‘welcome, first ...
Below is the answer and explanation for Sam, your boss at abc marketing agency, wants users to feel more connected to your company. Sam suggests: “add a personalization token to the home page that says ‘welcome, first Read article →
Below is the answer and explanation for true or false? a personalization token has a default value set automatically. True or false? a personalization token has a default value set automatically. True. False. ✅ Correct answer False. ...
Below is the answer and explanation for true or false? a personalization token has a default value set automatically. True or false? a personalization token has a default value set automatically. True. False. ✅ Correct answer False. Read article →
Below is the answer and explanation for how can contextual marketing help to make your website more accessible for your visitors? How can contextual marketing help to make your website more accessible for your visitors? It can’t ...
Below is the answer and explanation for how can contextual marketing help to make your website more accessible for your visitors? How can contextual marketing help to make your website more accessible for your visitors? It can’t Read article →
Below is the answer and explanation for what are two main reasons to use personalization? What are two main reasons to use personalization? To convert leads into customers and to progress users to the next stage in ...
Below is the answer and explanation for what are two main reasons to use personalization? What are two main reasons to use personalization? To convert leads into customers and to progress users to the next stage in Read article →
Below is the answer and explanation for you’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? ...
Below is the answer and explanation for you’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? Read article →
Below is the answer and explanation for in order to successfully use personalization, you need to review your contacts database and ensure all of the following except: In order to successfully use personalization, you need to review ...
Below is the answer and explanation for in order to successfully use personalization, you need to review your contacts database and ensure all of the following except: In order to successfully use personalization, you need to review Read article →
Below is the answer and explanation for which of these segments is a good place to start with your personalization efforts? Which of these segments is a good place to start with your personalization efforts? Your social ...
Below is the answer and explanation for which of these segments is a good place to start with your personalization efforts? Which of these segments is a good place to start with your personalization efforts? Your social Read article →
Below is the answer and explanation for true or false? adding someone’s name to a page is effective personalization. True or false? adding someone’s name to a page is effective personalization. True. False. ✅ Correct answer False. ...
Below is the answer and explanation for true or false? adding someone’s name to a page is effective personalization. True or false? adding someone’s name to a page is effective personalization. True. False. ✅ Correct answer False. Read article →
Below is the answer and explanation for your marketing director at abc marketing agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? Your marketing ...
Below is the answer and explanation for your marketing director at abc marketing agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? Your marketing Read article →
Below is the answer and explanation for how do personalization tokens differ from smart text created in Hubspot? How do personalization tokens differ from smart text created in Hubspot? Personalization tokens don’t connect to the contact database. ...
Below is the answer and explanation for how do personalization tokens differ from smart text created in Hubspot? How do personalization tokens differ from smart text created in Hubspot? Personalization tokens don’t connect to the contact database. Read article →
Below is the answer and explanation for true or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization. True or false? The two primary focus areas of the “optimize” theme ...
Below is the answer and explanation for true or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization. True or false? The two primary focus areas of the “optimize” theme Read article →
Below is the answer and explanation for which focus area is often worked on directly after your new launch pad website goes live? Which focus area is often worked on directly after your new launch pad website ...
Below is the answer and explanation for which focus area is often worked on directly after your new launch pad website goes live? Which focus area is often worked on directly after your new launch pad website Read article →
Below is the answer and explanation for imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, ...
Below is the answer and explanation for imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, Read article →
Below is the answer and explanation for which of the following is false about sales emails? Which of the following is false about sales emails? The content should focus more on the buyer’s needs than the seller’s ...
Below is the answer and explanation for which of the following is false about sales emails? Which of the following is false about sales emails? The content should focus more on the buyer’s needs than the seller’s Read article →
Below i the answer and explanation for fill in the blanks: good email templates increase without sacrificing. Fill in the blanks: good email templates increase without sacrificing. Efficiency, personalization. ✅ Sales, time. Response rate, efficiency. Deal value, ...
Below i the answer and explanation for fill in the blanks: good email templates increase without sacrificing. Fill in the blanks: good email templates increase without sacrificing. Efficiency, personalization. ✅ Sales, time. Response rate, efficiency. Deal value, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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